7+ years of experience
as a UX Researcher and Product Designer, becoming this independent force ready to hit the ground running in every project and environment I join, no matter the time and resources constraints.
Research-driven strategic designer who thrives in ambiguity, seamlessly integrating with cross-functional teams delivering measurable impact.
Cultivated as a high-performing generalist by agencies and start-ups, I excel at leading projects from concept to launch, adapting swiftly as priorities shift.
My decisions stand on research foundations that reduce business risk and uncover hidden opportunities that matter.
AI proficiency in the core of my prototype phase
I've been having fun in my spare time developing a rapid insight method - a lightweight research system built for resource-constrained environments
Leveraging Claude to extract patterns from unstructured research data
Testing multiple concept directions simultaneously with minimal investment
Building custom Cursor workflows that automate user flow generation
Developed lightweight logic implementation for interactive testing
I bring start-up & agency resilience
Navigated extreme ambiguity with strategic problem-solving
Adapted research methods from guerrilla to focused sprints
Balanced tactical execution with long-term strategic vision
Pivoted design direction through shifting business priorities
Built cross-functional alliances that translated insights into strategy
Companies I have worked with
Work experience
Principal Product Designer
Gophr (B2B/B2C logistics startup serving 10K+ enterprises, SMEs and personal accounts)
(Customer booking platform / Courier app)
Apr 22 - Apr 25
Navigated ambiguity with strategic problem-solving as the sole Product Designer where resources and time were scarce
• Owned all company design initiatives from initial research through final execution, delivering critical insights and high-fidelity prototypes
• Developed a product management mindset as part of a lean 3-person Product team
• Delivered two design systems and streamlined core journeys for their core platforms, launching 10+ features and reducing design time by 30%
• 40% increase in user engagement and decreased task completion time by 20%
• Led all UX research, delivering 80% on-time feature launches across 10+ initiatives
• 20% decrease in task completion time for first-time users
• Orchestrated 5+ teams and 3 dev squads, shaping roadmap strategy and pivoting quickly when priorities shifted
• Streamlined internal processes beyond user-facing interfaces, boosting efficiency, communication and collaboration between cross-functional teams
Senior Product Designer
Eigen Technologies (B2B, SaaS, ML/AI)
Jan 24 - Apr 22
AI/ML-powered document data extraction platform delivering solutions for enterprise customers (Goldman Sachs, Deloitte, and ING).
• Led enterprise platform transformation through strategic workshops and rapid prototyping
• Created the Review Hub, redesigning the single-user system into collaborative enterprise workflow accelerating processing by 87%
• Mentored design team while coordinating parallel feature development across streams
Key achievements
• Accelerated document processing by 87%
• Increased user satisfaction by 93% while reducing manual review errors by 75%
• Enabled 10x faster decision-making capabilities, increasing platform adoption and retention
Senior Product Designer
Coforge (Consultancy agency)
Nov 19 - Jan 21
Led end-to-end design strategy as Principal Product Designer, driving cross-functional collaboration and stakeholder alignment in multiple projects.
The British Library
• Redesigned The British Library’s website, implementing a WCAG-compliant Design System
• 45% reduction in navigation paths to key resources, 68% improvement in accessibility compliance, researcher satisfaction ratings increased from 42% to 87%
Channel 4
• Led end-to-end design strategy, transforming Channel 4's advertising booking system (user research, leading workshops, and iteratively testing solutions through prototypes)
• Delivered 89% operational efficiency increase and 98% error reduction, achieved 2.5x ROI on platform investment within the first year, reduced account management costs by 32%
Senior Product Designer
Freelancer
Since 2018
Worked for multiple consultancy agencies as a Senior Product Designer, delivering work for clients such as Art Basel, S&P Global, ViiV Healthcare, Mercer, Swiss Re, Tanla, and Allan & Overy
UX Research + UI Design + Strategy + Facilitation
• Led multiple projects as the sole UX team member, driving research strategy and execution, ensuring alignment with product and business objectives
• Led collaboration in cross-functional teams, delivering results in small and large-scale projects
• Balanced multiple projects simultaneously, prioritising tasks and resources to meet tight deadlines
• Conducted end-to-end UX research, including user interviews, usability testing, and data analysis, to uncover actionable insights and inform design decisions, whilst mentoring 4 product designers
See some of my case studies
Education & relevant courses
Design MBA: from execution to strategy @ d.MBA
Mastered influence mapping and business alignment
Enhanced workshop facilitation techniques
Boosted strategic frameworks to design challenges
In progress
User-Centric Product-Led Growth @ Maven
Created growth roadmaps using behavioural science
Built user-centric strategies with stakeholder buy-in
Analysed activation and habit-forming flows
Apr 25
UX Strategy @ The Fountain Institute
Mapped organisational influence and business alignment
Facilitated high-impact stakeholder workshops
Designed and tested strategic UX policies
Dec 24
Describing the ROI of Design @ Maven
Metrics-driven design value frameworks
Enhanced influence with business stakeholders
From user insights into business outcomes
Nov 24
User Experience Immersive @ General Assembly
Bootcamp
2018
Media and Communications Bs @ Casper Libero University
University Degree
2011 - 2014
Languages
English 🇬🇧
Fluent
Portuguese 🇧🇷/🇵🇹
Native
Spanish 🇪🇸
Intermediate