About me
Skills & tools
Video Editing
Workshop Facilitation
Key achievements
Startup & Agency Resilience
Work experience
Principal Product Designer
Gophr (B2B, B2C)
Apr 22 - Apr 25
I drove all design initiatives at Gophr for 3 years as the sole designer in a lean 3-person product team. I owned every aspect of the design process—from initial research through final execution—while simultaneously handling strategic and product management responsibilities. I defined and executed the complete design vision for both customer interfaces (mobile/desktop) and the courier app (native mobile), working directly with 5+ cross-functional teams and 3 development squads to shape product direction and roadmap priorities.
• Designed and delivered two flexible and scalable design systems that reduced design time by 30%, supporting the launch of 10+ new features
• Increased user engagement by 40% after launching a redesigned user onboarding flow
• Prioritised 10+ features based on user feedback and business impact, ensuring alignment with the company’s strategic goals, resulting in an 80% on-time feature delivery
• Reduced iteration time by 40% through the use of rapid prototyping tools and continuous user feedback loops
• Conducted usability testing that led to a 20% decrease in task completion time for first-time users
• Reduced time to market for new product features by 30%, streamlining the design-to-development handoff process
• Streamlined internal processes beyond user-facing interfaces, boosting efficiency, communication and collaboration between cross-functional teams
Senior Product Designer
Eigen Technologies (B2B, SaaS, ML/AI)
Jan 24 - Apr 22
AI/ML-powered document data extraction platform delivering solutions for enterprise customers (Goldman Sachs, Deloitte, and ING).
• Led end-to-end design transformation of a core enterprise platform, driving cross-functional innovation through strategic workshops and rapid prototyping with engineers, PMs, and customers
• Mentored designers and coordinated the development of multiple features
• Redesigned single-user document processing system into a collaborative + scalable enterprise workflow
Key achievements
• Accelerated document processing by 87%
• Increased user satisfaction by 93% while reducing manual review errors by 75%
• Enabled 10x faster decision-making capabilities, increasing platform adoption and retention
Senior Product Designer
Coforge (Consultancy agency)
Nov 19 - Jan 21
Led end-to-end design strategy as Principal Product Designer, driving cross-functional collaboration and stakeholder alignment in multiple projects.
The British Library
• Redesigned The British Library’s website, implementing a WCAG-compliant Design System
• 45% reduction in navigation paths to key resources, 68% improvement in accessibility compliance, researcher satisfaction ratings increased from 42% to 87%
Channel 4
• Led end-to-end design strategy, transforming Channel 4's advertising booking system (user research, leading workshops, and iteratively testing solutions through prototypes)
• Delivered 89% operational efficiency increase and 98% error reduction, achieved 2.5x ROI on platform investment within the first year, reduced account management costs by 32%
Senior Product Designer
Freelancer
Since 2018
Worked for multiple consultancy agencies as a Senior Product Designer, delivering work for clients such as Art Basel, S&P Global, ViiV Healthcare, Mercer, Swiss Re, Tanla, and Allan & Overy
UX Research + UI Design + Strategy + Facilitation
• Led multiple projects as the sole UX team member, driving research strategy and execution, ensuring alignment with product and business objectives
• Led collaboration in cross-functional teams, delivering results in small and large-scale projects
• Balanced multiple projects simultaneously, prioritising tasks and resources to meet tight deadlines
• Conducted end-to-end UX research, including user interviews, usability testing, and data analysis, to uncover actionable insights and inform design decisions, whilst mentoring 4 product designers
See some of my case studies
Education & relevant courses
Business frameworks
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Strategy
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Growth
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Facilitation
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Influence
Design MBA: from execution to strategy @ d.MBA
Mastered influence mapping and business alignment
Enhanced workshop facilitation techniques
Boosted strategic frameworks to design challenges
In progress
User-Centric Product-Led Growth @ Maven
Created growth roadmaps using behavioural science
Built user-centric strategies with stakeholder buy-in
Analysed activation and habit-forming flows
Apr 25
UX Strategy @ The Fountain Institute
Mapped organisational influence and business alignment
Facilitated high-impact stakeholder workshops
Designed and tested strategic UX policies
Dec 24
Describing the ROI of Design @ Maven
Metrics-driven design value frameworks
Enhanced influence with business stakeholders
From user insights into business outcomes
Nov 24
User Experience Immersive @ General Assembly
Bootcamp
2018
Media and Communications Bs @ Casper Libero University
University Degree
2011 - 2014
Languages
English 🇬🇧
Fluent
Portuguese 🇧🇷/🇵🇹
Native
Spanish 🇪🇸
Intermediate